Vice President Business Development
at
Genera
Kelly L. Helein is a seasoned leader with over three decades of experience in the paper, chemical, and converting industries. Her career spans global specialty paper mills and coating companies including Wisconsin Tissue (Essity), Little Rapids Corporation, Thilmany (Ahlstrom), Daikin America, Coveris (TC Transcontinental), and Footprint. With deep expertise in marketing, business development, and sales, Kelly has become a recognized champion of sustainable packaging—mentoring others and advocating for innovative fiber-based solutions. She has spearheaded strategic commercial initiatives for leading consumer brands such as Tyson, Conagra, Cargill, JBS, and Delta Airlines, as well as major retailers including ADUSA, Albertsons, Walmart, and Target. Her work has helped these organizations transition to more sustainable packaging alternatives, aligning environmental responsibility with business performance. Kelly works for Genera as the Vice President of Business Development.