FSC Head of Market Development, Asia Pacific
at
Forest Stewardship Council
Jayco Fung joined the Forest Stewardship Council® (FSC™) in January 2014 and now leads FSC market development across the region as the Head of Market Development for FSC Asia Pacific. Ms Fung has over 20 years of experience in the forestry sector. Prior to joining FSC, she served in both the public and private sectors, taking up environmental and sustainability roles relating to responsible forest management, value chains, trade and standard compliance matters.
FSC works to promote responsible forest management. Operating in more than 120 markets, it is the world’s most trusted forest certification scheme for businesses, including many Fortune 500 companies. Ms Fung has substantial experience with the FSC certification scheme and other international standards. Based in Hong Kong, she leads FSC’s B2B and B2C market development programmes in the region, and is responsible for the value chain growth strategy for FSC-certified forest-based materials and products, including tropical timber and non-timber forest products such as natural rubber and bamboo.
She initiates and develops partnerships with international brands, retailers and buyers to grow both demand and supply for FSC-certified products in the region. She also manages the FSC Promotional License Holders Programme which aims to increase partnership and the visibility of the FSC brand.